Hurst Plastics’ 20th year in business has seen production of its composite fire doors rise by more than 40% and sales of composite doors within the trade and commercial markets grow by 10% and 20% respectively.
The latest year-end figures from Hurst Plastics follow a period of major investment in resources, plant and machineryacross all areas of the businessto enable the firm to keep pace with its future growth strategy.
Mark Atkinson, Sales Director at Hurst Plastics, explains: “We are very pleased with our performance over the last 12 months, particularly in composite doors and composite fire doors which have both delivered impressive growth. Fire doors now represent around 30% of our turnover which is indicative of how demand for them has grown.We are very encouraged by these results, particularly in the commercial sector where there is plenty of further growth potential in social and local authority housing. The domestic sector has delivered relative growth too and that reflects the continuing shift among homeowners from budget entrance doors to higher end, higher performing composite doors.
“In line with the recent Palmer report, which predicts significant growth of composite doors through to 2020, we expect sales of our composite doors to continue to grow over the next few years. This will not just come down to luck though; it will be in no small part because of the ambitious investment the business has made and the emphasis we place on delivering consistently high levels of service.
“We’ve worked hard to make our business the ‘easiest to work with’ and we have developed a comprehensive package that helps customers to seamlessly integrate with us. We are proud of our achievements and, despite being in a competitive industry, wemaintain the lead in some key areas. We have the largest external sales team within the composite door marketand our OTIF record is above 98.5%, which we believe is the best in the industry.”
Sales of Hurst Plastics’ door panels have also grown in the last year, indicating that there is still demand for them, despite the growing popularity of composite doors. Although considered a ‘mature’ product, Hurst manufactures at least 2,000 door panels a week. Customers continue to buy panelsfrom Hurst because the company invests in the range and constantly introduces new styles and colours.
Mark adds: “This year has been another good year for us in panels with sales up once again. The door panel may be a mature product, but there is still plenty of demand for it and our production rates are showing no sign of slowing down. We’ve maintained this consistent output because we continue to invest in developing our range and we support it with a comprehensive suite of literature. Our Modern Collection, for instance, is a selection of fresh, European inspired designs, which make the ideal entrance to a more contemporary styled property. Designed to replicate the look of a composite door, every door comes with a choice of stainless steel trim for a modern finish.”
In the last two years, Hurst Plastics has invested heavily toincrease the production capabilities of its two dedicated factories in Kingston-upon-Hull. This has enabled Hurst to ramp up production of both its composite doors and door panels and maintain excellent product consistency. Hurst has also continually improved its ‘Hurst Live’ account management system to enables customers to specify and buy doors with ease. To maintain its high service levels, Hurstalso delivers the majority of its doors on its own fleet of 16 vehicles.